Marketing AI News
AI agents don’t just listen—they act. Marketers face a July where user experience, AI content, and creative automation collide in bold new ways.
→ OpenAI debuts ChatGPT Agent: hands-free AIs now act online
→ Google launches virtual try-on in ads: shopping goes hyper-personal
→ Spotify’s new AI DJ drives engagement: user session times surge
→ B2B marketers embrace real AI tools: pipeline and ROI leap
OpenAI debuts ChatGPT Agent, unlocking autonomous marketing workflows
https://ts2.tech/en/generative-ai-gold-rush-july-2025-breakthroughs-billion%E2%80%91dollar-bets-backlash/
Publisher: TS2.Tech | 20/07/2025
- OpenAI’s ChatGPT Agent now acts on marketers’ behalf—navigating websites, planning campaigns, even purchasing media.
- Marketers automate tasks from scheduling to campaign research instantly.
- Early adopters see 30% time savings in campaign production.
- Experts warn: “AI agents will blindly follow messy prompts.”
- Koka’s POV: If your site isn’t ‘agent-ready,’ you’re losing ground. I predict “agent optimization” will be the SEO of 2026.
- Visual: Workflow diagram—human to agent delegation
Google launches virtual try-on ads, personalizing commerce at scale
https://www.marketingprofs.com/opinions/2025/53496/ai-update-july-25-2025-ai-news-and-views-from-the-past-week
Publisher: MarketingProfs | 25/07/2025
- New Google ad formats let users “try on” apparel using their own photos.
- Integrated into YouTube, Search, and Shopping ad flows.
- Beta brands report a 17% increase in click-to-cart rates.
- Google’s AI evaluates fit and user intent in real time.
- Koka’s POV: Try-on AI brings the dressing room to the customer. Expect every DTC brand to follow or get left behind.
Spotify’s AI DJ & Daylist drive user time and ad revenue
https://www.ainvest.com/news/spotify-free-tier-ai-innovations-recipe-long-term-market-outperformance-2507/
Publisher: AInvest | 24/07/2025
- Spotify’s new AI DJ feature creates real-time playlists, lifting session length and engagement.
- Session time per user up 15% since rollout.
- AI-driven ads now hit 93% engagement, far above normal.
- CEO Daniel Ek eyes $100b revenue long-term, fueled by AI content.
- Koka’s POV: Spotify isn’t just an audio app; it’s an AI-powered attention engine. How can your brand become part of that playlist?
B2B marketers go all-in on AI agents and predictive analytics
https://www.demandbase.com/blog/best-ai-tools-b2b-marketing/
Publisher: Demandbase | 16/04/2025
- AI-powered tools drive B2B targeting, email, and account activation for smarter pipeline growth.
- Demandbase’s Agentbase connects sales, marketing, and revops with real-time AI insights.
- Marketers automate outreach, personalize content, and measure account engagement.
- Predictive scoring replaces guesswork in campaign budget allocation.
- Koka’s POV: If your team debates campaign “gut feel,” you’re already behind. It’s time for AI-driven B2B or bust.
Connecting the Dots:
OpenAI’s agent brain and Google’s try-on are accelerating the race for personal, actionable digital experience—while Spotify and B2B AI show the payoff when AI meets real engagement.
As highlighted in Issue #07, “agentified” brands are outpacing human-only shops at every touchpoint.
Sources:
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More reading:
[1] https://www.taboola.com/marketing-hub/ai-marketing-trends/
[2] https://www.linkedin.com/pulse/ai-marketing-daily-brief-thursday-24th-july-2025-jon-goodey-sliof
[3] https://www.crescendo.ai/news/latest-ai-news-and-updates
[4] https://www.marketermilk.com/blog/ai-marketing-tools
[5] https://www.m1-project.com/blog/the-best-ai-marketing-solutions-for-2025
[6] https://www.linkedin.com/pulse/ai-marketing-daily-brief-18july2025-jon-goodey-kgcwf
[7] https://www.quantifimedia.com/what-to-expect-from-the-july-2025-google-algorithm-updates
[8] https://b2bsaasreviews.com/ai-marketing-tools-b2b/
[9] https://www.ainvest.com/news/spotify-free-tier-ai-innovations-recipe-long-term-market-outperformance-2507/
[10] https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/
[11] https://ts2.tech/en/generative-ai-gold-rush-july-2025-breakthroughs-billion%E2%80%91dollar-bets-backlash/
[12] https://www.marketingprofs.com/opinions/2025/53496/ai-update-july-25-2025-ai-news-and-views-from-the-past-week
[13] https://www.demandbase.com/blog/best-ai-tools-b2b-marketing/
[14] https://open.spotify.com/show/5TA3AsH9ijuVIYsbl4Kry6
[15] https://explodingtopics.com/blog/ai-statistics
[16] https://ts2.tech/en/you-wont-believe-what-openai-did-in-july-2025-the-future-of-generative-ai-just-changed-forever/
[17] https://blog.google/intl/en-in/google-marketing-live-2025-driving-growth-with-search-youtube-ai/
[18] https://www.goldcast.io/blog-post/the-8-best-podcast-ai-tools-for-b2b-marketers-in-2025
[19] https://influencermarketinghub.com/how-an-ai-band-captured-spotifys-spotlight/
[20] https://coloradobiz.com/digital-summit-2025-ai-marketing-trends/