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Chief Content Marketer

The intersection of the art and science of content

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Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster The AI Adoption Gap: Why 76% of Marketers Use AI But Only 12% See Real ROI Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great 10 Battle-Tested AI Prompt Templates for B2B Marketing Teams The AI-Native Marketing Organization: How to Build a Team Where Humans and Agents Collaborate
Demand Generation

Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows

June 9, 2026 Koka Sexton
Demand Generation

Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them

May 30, 2026 Koka Sexton
Demand Generation

The 15-Minute Intent Signal Audit: A Tactical Framework for Finding Sales-Ready Accounts

May 25, 2026 Koka Sexton
Demand Generation

The Signal-Driven GTM Model: Turning Engagement Into Revenue

May 21, 2026 Koka Sexton
Demand Generation

The Full-Funnel Demand Gen Framework: From Brand Awareness to Closed Revenue

May 18, 2026 Chief Content Marketer
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The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
Content Marketing
The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows
Demand Generation
Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows
Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster
AI for Marketing
Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster
LinkedIn Employee Advocacy: How to Turn Your Team Into a Content Distribution Network
LinkedIn Strategy
LinkedIn Employee Advocacy: How to Turn Your Team Into a Content Distribution Network
LinkedIn Organic Reach in 2026: 5 Tactics B2B Leaders Use to Win
LinkedIn Strategy
LinkedIn Organic Reach in 2026: 5 Tactics B2B Leaders Use to Win
Boost Your Clicks: Effective Subject Lines for Emails
Content Marketing
Boost Your Clicks: Effective Subject Lines for Emails
AI Content Personalization: Your World Tailored
AI for Marketing Content Marketing
AI Content Personalization: Your World Tailored
Content Marketing Strategies to Increase ROI
Content Marketing
Content Marketing Strategies to Increase ROI
The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
Content Marketing
The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
The B2B Content Measurement Framework That Actually Connects to Revenue
Content Marketing
The B2B Content Measurement Framework That Actually Connects to Revenue
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Content Marketing
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Content Marketing
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Content Marketing

The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control

June 9, 2026 Koka Sexton

CM Chief Content Marketer June 9, 2026 · 8 min read · Content Marketing TL;DR Content quality control today is broken. Most teams publish faster than they can review. The…

Demand Generation

Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows

June 9, 2026 Koka Sexton

CM Chief Content Marketer June 9, 2026 · 10 min read · Demand Generation TL;DR Demand generation teams waste 60% of their time on work Claude Code can automate: lead…

AI for Marketing

Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster

June 9, 2026 Koka Sexton

CM Chief Content Marketer June 9, 2026 · 9 min read · AI for Marketing TL;DR Content teams spend 60-70% of their time on repetitive operational work—reformatting posts, updating SEO…

LinkedIn Strategy

LinkedIn Employee Advocacy: How to Turn Your Team Into a Content Distribution Network

June 3, 2026 Koka Sexton

CM Chief Content Marketer June 3, 2026 · 9 min read · LinkedIn Strategy TL;DR Your company page has 3% organic reach while your employees collectively have 10-50x the network…

AI for Marketing

The AI Adoption Gap: Why 76% of Marketers Use AI But Only 12% See Real ROI

June 3, 2026 Koka Sexton

CM Chief Content Marketer June 3, 2026 · 10 min read · AI for Marketing TL;DR 76% of B2B marketers now use AI tools in their workflow. But fewer than…

Content Marketing

The B2B Content Measurement Framework That Actually Connects to Revenue

June 3, 2026 Koka Sexton

CM Chief Content Marketer June 3, 2026 · 8 min read · Content Marketing TL;DR Most B2B content teams can’t answer the question “what revenue did our content drive last…

Demand Generation

Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them

May 30, 2026 Koka Sexton

TL;DR: The traditional demand generation funnel—awareness, consideration, decision—was built for a world where buyers learned about products from vendors. That world is gone. In 2026, B2B buyers complete 70% of…

AI for Marketing

Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great

May 30, 2026 Koka Sexton

TL;DR: The difference between mediocre AI content and great AI content isn’t the model—it’s the prompt. Most content marketers treat AI prompts like search queries, getting back exactly what they…

Content Marketing

The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People

May 30, 2026 Koka Sexton

TL;DR: Most content fails not because it’s bad, but because nobody sees it. The average B2B blog post gets 90% of its traffic in the first week and then flatlines.…

LinkedIn Strategy

From LinkedIn Engagement to Pipeline: Writing Content That Converts

May 26, 2026 Koka Sexton

Ask AI → TL;DR Most LinkedIn content generates engagement that goes nowhere. Likes and comments feel like progress but convert to nothing unless you have a bridge from attention to…

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Chief Content Marketer

The intersection of the art and science of content

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  • Write for us
  • Fractional CCO
  • AI Content Ops
  • Demand Gen Advisory
  • LinkedIn Strategy