Give Your Content New Life
Think your old content has lost its spark? Think again. With the right twist, that ‘outdated’ article can captivate anew. Here’s how to inject vitality into your content and watch engagement soar.
Have you seen how fast yesterday’s big news fades away? Old content you’ve made is like a treasure that just needs some shine. We’re about to switch from stale to fresh with easy, strong tactics.
These will help savvy marketers like you revamp what you’ve got and get it out there again. Leave behind that never-ending hunt for new stuff. It’s time to make your existing content the latest hit for your audience.
Why Revitalizing Content is Smart
Repurposing content isn’t just making old things new. It means giving a new spirit to what you have. Think: a blog can become a video, a podcast, or a cool picture with info (an infographic). It’s about using good content over and over in many powerful ways.
The Powerful Proof of Repurposing
First, understand the big deal with repurposing. The Content Marketing Institute says that “93% of super good content marketers redo content.” This alone is a huge deal. If the top dogs do this, it must be super valuable.
Another expert, SEMrush, found, “Around 60% of marketers redo content two to five times.” Why? Because changing content up lets them reach new folks on different platforms.
HubSpot also said, “Marketers who redo content regularly are 2.5 times more likely to do really well.” So, repurposing isn’t just a trick; it’s a big push toward amazing results.
Why Repurpose Content?
Extend Your Reach: Every piece of content can touch a new crowd. Some like videos, others read articles, and some dig infographics. By redoing stuff, you’re saying hi to everyone where they like to hang out.
Save Your Effort: Always making new things is tiring and costs a lot. When you reuse content, you get more from what you first put in.
Make Your Message Stronger: When you say the main ideas in different ways, people remember them better.
How to Make Old Content Shine
Pick the Winners: Choose the stuff that did really well before. If folks liked it, it will probably work again. Check your stats to find these gems.
Break It Down: Take your content apart to find quotes, facts, stories, and big ideas. Each piece can be a new thing.
Fit the Format: Match stuff with where it will go. Like:
- Short Articles: Long blog posts cut into smaller bits.
- Social Media: Share cool facts and quotes on Twitter, Instagram, LinkedIn.
- Videos: Make blog stuff into fun or how-to videos. People love good visuals.
- Podcasts: Chat in depth about your posts, making it fun and full of info.
- Update It: Things change. Make your stats and ideas fresh, and change stuff to make it matter now.
Tools to Help You Out
Scheduling Stuff: Hootsuite, Buffer, and HubSpot let you plan and share your content on different places.
Making It Look Good: Canva and Adobe Spark help you create pictures with info and posts for social media.
Making Videos: Tools like Animoto or Premiere Pro turn what you wrote into videos that grab attention.
Here’s an idea you can use:
Say you wrote about “10 Content Marketing Moves.” You can turn that into:
Infographics: Show those top 10 moves in a cool visual way.
Social Media: Talk about each move with a short write-up and neat image.
Webinar: Go deep into the moves with people live, and answer their questions.
Podcast Episodes: Talk more about each move in different shows.
Finding Solutions for Problems
Feeling Repetitive: Folks might feel they’ve seen it before. Add new stuff or views each time you redo content.
Managing Time: It takes work to plan but gets smoother later on. Use tools like Trello or Asana to keep things in order.
Keeping It Good: Make sure the new versions are top-notch. Have your team check the changed content.
Making It Fit: Some stuff might not change well. See where it might not work and tweak your plan.
Did It Work?
You have to watch how your changed content does. Check these things:
- Engagement Rates: Likes, comments, shares, and retweets say a lot.
- Visits: Use Google Analytics to see if repurposed content brings people to your site.
- Action Taken: Look at how many sign-ups, downloads, or sales come from the new content.
To finish, being smart with redoing content saves effort and makes the most out of what you’ve got. Use the ideas here to really step up your content game. These tips mean your valuable content will keep shining, grabbing the attention and love it truly should.
P.S. Here are a few ways I can help you right now:
- Book a call – Let’s explore how I can elevate your content game. Whether you need compelling emails, in-depth guides, or a complete content library, I’ll deliver faster and with precision.
- Invite me as a speaker/trainer – I’ve trained teams at tech companies and nonprofits to leverage AI for content creation and marketing automation. Let’s take your team to the next level.
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Looking forward to hearing from you.
Koka Sexton