Content Engineer: Your Next Hire Isn’t a Writer
The next content hire is not a writer. It is a content engineer who builds the system that produces, evaluates, and distributes content. Here is the production vs. systems shift,…
Content Attribution Lie: What to Measure Instead
KS Koka Sexton September 21, 2026 · 13 min read · Content Marketing TL;DR Content attribution is the practice of assigning credit for a pipeline outcome to the content a…
The $10 Billion AI Governance Gap Is Coming
KS Koka Sexton September 17, 2026 · 7 min read · AI for Marketing TL;DR Forrester projects that ungoverned generative AI will cost B2B companies more than $10 billion in…
From Content Marketer to Revenue Operator
CM Chief Content Marketer August 17, 2026 · 7 min read · Content Marketing TL;DR For a decade, content marketers were hired as publishers: produce more, grow reach, build brand…
The Generalist AI Trap: One AI for Everything
CM Chief Content Marketer August 3, 2026 · 7 min read · AI for Marketing TL;DR Most content teams are running every AI task through the same generalist tool —…
The CFO-Proof Content Budget
CM Chief Content Marketer August 1, 2026 · 7 min read · Demand Generation TL;DR “Do more with less” has become the default CMO survival script — and it’s failing.…
Dark Social Is Eating Your Demand Gen Budget
CM Chief Content Marketer July 15, 2026 · 9 min read · Demand Generation TL;DR Up to 84% of B2B content sharing happens in dark social channels — Slack, WhatsApp,…
The AI Content Car Wash Problem
CM Chief Content Marketer July 14, 2026 · 9 min read · AI for Marketing TL;DR AI has made content production cheap, fast, and dangerously easy to overuse. The brands…
CEO LinkedIn Strategy: Executive Demand
CM Chief Content Marketer July 11, 2026 · 8 min read · LinkedIn Strategy TL;DR Getting your CEO to post on LinkedIn is the highest-leverage content move most teams are…
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
CM Chief Content Marketer July 1, 2026 – 6 min read – Content Marketing TL;DR The content org chart has not been updated for the AI era. Most teams still…