The intersection of the art and science of content
CM Chief Content Marketer June 15, 2026 · 7 min read · Content Marketing TL;DR Instagram carousels drive 3-5x more engagement than single-image posts, but designing them traditionally means hours…
CM Chief Content Marketer June 13, 2026 · 8 min read · Demand Generation TL;DR Most demand gen dashboards report metrics that CEOs ignore and boards glaze over. Impressions, clicks,…
CM Chief Content Marketer June 13, 2026 · 7 min read · AI for Marketing TL;DR The content management system is dying — not because it’s broken, but because it’s…
CM Chief Content Marketer June 9, 2026 · 8 min read · Content Marketing TL;DR Content quality control today is broken. Most teams publish faster than they can review. The…
CM Chief Content Marketer June 9, 2026 · 10 min read · Demand Generation TL;DR Demand generation teams waste 60% of their time on work Claude Code can automate: lead…
CM Chief Content Marketer June 9, 2026 · 9 min read · AI for Marketing TL;DR Content teams spend 60-70% of their time on repetitive operational work—reformatting posts, updating SEO…
CM Chief Content Marketer June 3, 2026 · 8 min read · Content Marketing TL;DR Most B2B content teams can’t answer the question “what revenue did our content drive last…
CM Chief Content Marketer June 3, 2026 · 9 min read · LinkedIn Strategy TL;DR Your company page has 3% organic reach while your employees collectively have 10-50x the network…
CM Chief Content Marketer June 3, 2026 · 10 min read · AI for Marketing TL;DR 76% of B2B marketers now use AI tools in their workflow. But fewer than…
TL;DR: The traditional demand generation funnel—awareness, consideration, decision—was built for a world where buyers learned about products from vendors. That world is gone. In 2026, B2B buyers complete 70% of…