Chief Content Marketer

The intersection of the art and science of content

LinkedIn Executive Strategy — Turn Your Profile Into a Pipeline Engine

LinkedIn Executive Strategy

Turn executive presence into qualified pipeline. Systematically.

Your LinkedIn Profile Has 10× More Reach Than Your Company Page

Company pages have ~3% organic reach. Your executives and subject matter experts collectively have 10–50× the network. LinkedIn is where B2B deals start, but most leadership teams treat it as an afterthought — posting sporadically, with no strategy, and no connection to pipeline.

This engagement fixes that. We build a LinkedIn strategy that turns executive presence into a measurable channel — not just “brand awareness.”

What You Get

  • Executive Brand Architecture: Positioning, narrative, content pillars, and voice — built around your business objectives
  • Content Strategy & Calendar: A repeatable system for publishing content that attracts your ICP, with AI-assisted drafting
  • Employee Advocacy Program: Turn your team into a distribution network — content prompts, workflows, and incentive structures that get participation
  • Social Selling Enablement: Train your sales team to use LinkedIn for prospecting — profile optimization, engagement playbooks, conversation frameworks
  • Pipeline Tracking: Attribution models that connect LinkedIn activity to CRM pipeline

How We Work

Audit

Analyze & Benchmark

We audit your current LinkedIn presence, your team’s, your competitors’ — and benchmark against what’s working in your category right now.

Strategy

Build the Playbook

Positioning, content pillars, publishing cadence, engagement strategy — documented and ready to execute.

Execute

Advisory & Iteration

Weekly or biweekly sessions to review content, optimize performance, and iterate — plus AI-assisted drafting so you never start from scratch.

Who This Is For

  • CEOs, founders, and revenue leaders who know LinkedIn matters but haven’t built a system around it
  • B2B companies where the leadership team’s network is an underleveraged distribution channel
  • Marketing leaders who need to prove LinkedIn’s pipeline impact
  • Companies scaling from founder-led social to team-powered advocacy

Apply for LinkedIn Strategy Advisory

Limited to a small number of engagements. Tell me about your LinkedIn presence and goals — I’ll let you know if it’s a fit.