The intersection of the art and science of content
CM Chief Content Marketer June 15, 2026 · 7 min read · Content Marketing TL;DR The marketing generalist is dying. In an era where AI handles execution at machine scale…
CM Chief Content Marketer June 15, 2026 · 8 min read · AI for Marketing TL;DR Most B2B content teams are using AI prompts like a chatbot — one-off, inconsistent,…
CM Chief Content Marketer June 18, 2026 · 10 min read · Demand Generation TL;DR Up to 84% of B2B content sharing happens in channels you cannot track: Slack DMs,…
CM Chief Content Marketer June 18, 2026 · 11 min read · AI for Marketing TL;DR AI has democratized content creation — and that is becoming a problem. When 80%…
CM Chief Content Marketer June 18, 2026 · 10 min read · Content Marketing TL;DR Most B2B content teams are drowning in metrics that do not matter. Pageviews, time-on-page, and…
CM Chief Content Marketer June 19, 2026 · 8 min read · AI for Marketing TL;DR The traditional B2B funnel assumes you can see your buyers. You can’t. By the…
CM Chief Content Marketer June 18, 2026 · 9 min read · Demand Generation TL;DR The Marketing Qualified Lead was built for a world where buyers filled out forms to…
CM Chief Content Marketer June 18, 2026 · 8 min read · Content Marketing TL;DR Most content audits take months and produce a spreadsheet nobody reads. This 5-point framework runs…
CM Chief Content Marketer June 18, 2026 · 10 min read · Demand Generation TL;DR The average B2B buying committee includes 6.8 decision makers, each with different priorities, pain points,…
CM Chief Content Marketer June 18, 2026 · 8 min read · AI for Marketing TL;DR AI is not coming for your content strategy job. But it is coming for…