The intersection of the art and science of content
TL;DR The Claude Fable 5 shutdown is a preview of the regulatory and operational instability coming for every frontier AI model. Content marketers need model-agnostic operations that survive model changes.…
CM Chief Content Marketer July 5, 2026 · 12 min read · AI for Marketing TL;DR AI won’t replace content marketers. It will replace content marketers who don’t deploy specialized…
CM Chief Content Marketer July 4, 2026 · 6 min read · AI for Marketing TL;DR Most content teams are using AI wrong. They’re bolting ChatGPT onto existing workflows and…
CM Chief Content Marketer July 1, 2026 · 7 min read · Demand Generation TL;DR Data hygiene is the practice of keeping your database accurate, complete, and current. Your content…
Three Claude Code skills that transform content strategy from intuition-driven to data-driven: Content Performance Forecaster, Competitive Content Gap Analyzer, and Automated Content Refresh Scheduler.
CM Chief Content Marketer June 28, 2026 · 7 min read · AI for Marketing TL;DR Claude Code skills let you package repeatable AI instructions into portable, shareable modules that…
CM Chief Content Marketer June 28, 2026 · 7 min read · AI for Marketing TL;DR Claude Fable 5 is the most capable model Anthropic has ever released—advanced on nearly…
CM Chief Content Marketer June 28, 2026 · 7 min read · AI for Marketing TL;DR Claude Code skills aren’t a feature update. They represent a fundamental restructuring of how…
CM Chief Content Marketer June 22, 2026 · 10 min read · LinkedIn Strategy TL;DR LinkedIn organic reach is not dead — it has simply stopped rewarding volume and started…
CM Chief Content Marketer June 22, 2026 · 10 min read · Content Marketing TL;DR Most content teams measure the wrong things. They track vanity metrics (pageviews, shares, time on…