The intersection of the art and science of content
CM Chief Content Marketer June 18, 2026 · 10 min read · Demand Generation TL;DR The average B2B buying committee includes 6.8 decision makers, each with different priorities, pain points,…
CM Chief Content Marketer June 18, 2026 · 11 min read · AI for Marketing TL;DR Retrieval-Augmented Generation isn’t just an enterprise AI architecture pattern. It’s the missing infrastructure layer…
CM Chief Content Marketer June 18, 2026 · 10 min read · AI for Marketing TL;DR Running large language models on your own hardware isn’t a hobbyist experiment anymore. Local…
CM Chief Content Marketer June 18, 2026 · 9 min read · Content Marketing TL;DR Decentralized content creation is the reality for most B2B organizations — product marketing, demand gen,…
CM Chief Content Marketer June 17, 2026 · 8 min read · Content Marketing TL;DR Most buyer personas are PDFs nobody reads. They sit in shared drives, referenced in strategy…
CM Chief Content Marketer June 17, 2026 · 7 min read · Content Marketing TL;DR The highest-leverage content strategy isn’t creating more content — it’s extracting more value from the…
CM Chief Content Marketer June 15, 2026 · 7 min read · Content Marketing TL;DR Instagram carousels drive 3-5x more engagement than single-image posts, but designing them traditionally means hours…
CM Chief Content Marketer June 13, 2026 · 8 min read · Demand Generation TL;DR Most demand gen dashboards report metrics that CEOs ignore and boards glaze over. Impressions, clicks,…
CM Chief Content Marketer June 13, 2026 · 8 min read · Content Marketing TL;DR Most B2B content teams are sitting on hundreds of pages that haven’t been touched in…
CM Chief Content Marketer June 9, 2026 · 10 min read · Demand Generation TL;DR Demand generation teams waste 60% of their time on work Claude Code can automate: lead…