How to Build a Content Brief That AI Won’t Turn Into Generic Slop
CM Chief Content Marketer July 15, 2026 · 12 min read · AI for Marketing TL;DR The quality gap between AI-generated content and human-written content is not an AI problem.…
The intersection of the art and science of content
CM Chief Content Marketer July 15, 2026 · 12 min read · AI for Marketing TL;DR The quality gap between AI-generated content and human-written content is not an AI problem.…
CM Chief Content Marketer July 15, 2026 · 11 min read · Demand Generation TL;DR Your customers are your best content strategists. Every sales call, support ticket, onboarding session, and…
CM Chief Content Marketer July 14, 2026 · 9 min read · AI for Marketing TL;DR AI has made content production cheap, fast, and dangerously easy to overuse. The brands…
CM Chief Content Marketer July 13, 2026 · 10 min read · Content Marketing TL;DR The instinct to hire your way out of content quality problems is expensive and slow.…
TL;DR Getting your CEO to post on LinkedIn is the highest-leverage content move most teams are not making. CEO content gets 3x more engagement than brand content and 76 percent…
TL;DR The Claude Fable 5 shutdown is a preview of the regulatory and operational instability coming for every frontier AI model. Content marketers need model-agnostic operations that survive model changes.…
CM Chief Content Marketer July 5, 2026 · 12 min read · AI for Marketing TL;DR AI won’t replace content marketers. It will replace content marketers who don’t deploy specialized…
CM Chief Content Marketer July 4, 2026 · 6 min read · AI for Marketing TL;DR Most content teams are using AI wrong. They’re bolting ChatGPT onto existing workflows and…
CM Chief Content Marketer July 1, 2026 – 6 min read – Demand Generation TL;DR Your content strategy is built on a foundation that decays 2% every month. Personalization fails.…
CM Chief Content Marketer July 1, 2026 – 6 min read – Content Marketing TL;DR The content org chart has not been updated for the AI era. Most teams still…