B2B Content Calendar: 7 Steps That Drive Pipeline
A well-maintained content calendar does not just keep you organized; it serves as a roadmap for your content journey. By following these key steps, you set the foundation for a…
Content Attribution Lie: What to Measure Instead
KS Koka Sexton September 21, 2026 · 13 min read · Content Marketing TL;DR Content attribution is the practice of assigning credit for a pipeline outcome to the content a…
Content Engineer: Your Next Hire Isn’t a Writer
The next content hire is not a writer. It is a content engineer who builds the system that produces, evaluates, and distributes content. Here is the production vs. systems shift,…
The $10 Billion AI Governance Gap Is Coming
KS Koka Sexton September 17, 2026 · 7 min read · AI for Marketing TL;DR Forrester projects that ungoverned generative AI will cost B2B companies more than $10 billion in…
Build a LinkedIn Newsletter That Drives Pipeline
CM Chief Content Marketer September 10, 2026 · 10 min read · LinkedIn Strategy TL;DR LinkedIn newsletters are the rare channel where you can own an audience without fighting the…
Sales and Marketing Alignment Playbook
CM Chief Content Marketer September 3, 2026 · 9 min read · Demand Generation TL;DR Sales and marketing misalignment is a silent revenue tax. Research shows aligned teams grow faster,…