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Chief Content Marketer

The intersection of the art and science of content

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Latest Post

The Great AI Homogenization: Why Every B2B Brand Is Starting to Sound the Same (And How to Break Free) AI Won’t Write Your Content Strategy — But It Will Expose Every Weakness In It How RAG Structures Turn Your Content Library Into a Competitive Moat Local LLMs for Content Marketing: Running AI on Your Own Infrastructure Changes Everything The Agentic Content Era: Why AI Agents Will Replace Your CMS as the Content Operating System
Demand Generation

Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See

June 19, 2026 Chief Content Marketer
Demand Generation

B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them

June 18, 2026
Demand Generation

The Buying Committee Content Playbook: How to Engineer Content That Accelerates Consensus

June 18, 2026
Demand Generation

The 5 Demand Gen Metrics Your CEO Actually Cares About (And How to Build the Dashboard)

June 13, 2026 Koka Sexton
Demand Generation

Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows

June 9, 2026 Koka Sexton
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Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
Demand Generation
Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
The Great AI Homogenization: Why Every B2B Brand Is Starting to Sound the Same (And How to Break Free)
AI for Marketing
The Great AI Homogenization: Why Every B2B Brand Is Starting to Sound the Same (And How to Break Free)
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
Content Marketing
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
Demand Generation
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
Demand Generation
Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
The Buying Committee Content Playbook: How to Engineer Content That Accelerates Consensus
Demand Generation
The Buying Committee Content Playbook: How to Engineer Content That Accelerates Consensus
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
Content Marketing
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
Demand Generation
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
Content Marketing
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
Content Marketing
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
AI Content Platforms Are the New Marketing Operating System
Content Marketing
AI Content Platforms Are the New Marketing Operating System
The Content Audit Playbook: How to Find and Fix B2B Content That’s Costing You Pipeline
Content Marketing
The Content Audit Playbook: How to Find and Fix B2B Content That’s Costing You Pipeline
Demand Generation

4 Proven Steps to Transform Clicks into Revenue

September 1, 2024 Chief Content Marketer

"Say goodbye to landing page flops and wasted clicks – it's time to convert like a boss. Follow this never-before-shared four-step formula and turn traffic into gold."

Demand Generation

The No-Nonsense Guide to Streamline B2B Strategy

September 1, 2024 Chief Content Marketer

"Most B2B strategies are a maze of complexity. Strip away the fluff with a straight-shooting, hyper-efficient method."

AI for Marketing

Growing Your Brand Reach with AI Precision

September 1, 2024 Chief Content Marketer

"Imagine knowing what your customer wants before they do. Tap into AI-driven marketing that delivers staggering results in revenue growth and skyrocketing customer loyalty."

AI for Marketing

Future-Proof Your Career: Outsmart AI and Maintain Your Edge in the Robotic Revolution

September 1, 2024 Chief Content Marketer

"Feeling uneasy about AI's takeover? Discover how to thrive in a future where robots might steal your job—leverage these cutting-edge strategies to stay indispensable."

Content Marketing Demand Generation LinkedIn Strategy

Leveraging the LinkedIn Algorithm for Maximum Exposure

August 31, 2024 Chief Content Marketer

LinkedIn Mastery: Seize the Hidden Opportunities Most Marketers Miss Most marketers fumble in the dark with LinkedIn, barely scratching the surface. I’ve just cracked the code—it's not about who you…

Content Marketing LinkedIn Strategy

LinkedIn Content Strategy in 2026: What Actually Works Now

August 31, 2024 Chief Content Marketer

CM Chief Content Marketer June 9, 2026 · 7 min read · LinkedIn Strategy TL;DR The LinkedIn playbook from 2024 is dead. Organic reach has shifted, algorithm priorities changed, and…

AI for Marketing

Biting into the Future: Crafting Picture-Perfect Content

August 31, 2024 Chief Content Marketer

Artificial Intelligence in marketing is not just shiny new technology —it's the future breathing down our necks.

Content Marketing

7 Essential Steps to Building a Content Calendar

August 30, 2024 Chief Content Marketer

A well-maintained content calendar does not just keep you organized; it serves as a roadmap for your content journey. By following these key steps, you set the foundation for a…

Content Marketing Demand Generation

Content Mastery is The Silent Engine of Stellar Lead Generation

August 29, 2024 Chief Content Marketer

Think your lead generation is on point? It's not rocket fuel until you harness the power of content across multiple platforms. Start igniting your campaign's engines with these multi-channel strategy…

Content Marketing

The Silent Downfall of Marketing Efforts and the Tactics That Will Revive Them

August 28, 2024 Chief Content Marketer

"Most marketing strategies silently fail before they even launch. Pinpoint why and turn the tables with these data-driven tactics."

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Chief Content Marketer

The intersection of the art and science of content

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  • Write for us
  • Fractional CCO
  • AI Content Ops
  • Demand Gen Advisory
  • LinkedIn Strategy