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Chief Content Marketer

The intersection of the art and science of content

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Latest Post

Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster The AI Adoption Gap: Why 76% of Marketers Use AI But Only 12% See Real ROI Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great 10 Battle-Tested AI Prompt Templates for B2B Marketing Teams The AI-Native Marketing Organization: How to Build a Team Where Humans and Agents Collaborate
Demand Generation

Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows

June 9, 2026 Koka Sexton
Demand Generation

Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them

May 30, 2026 Koka Sexton
Demand Generation

The 15-Minute Intent Signal Audit: A Tactical Framework for Finding Sales-Ready Accounts

May 25, 2026 Koka Sexton
Demand Generation

The Signal-Driven GTM Model: Turning Engagement Into Revenue

May 21, 2026 Koka Sexton
Demand Generation

The Full-Funnel Demand Gen Framework: From Brand Awareness to Closed Revenue

May 18, 2026 Chief Content Marketer
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The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
Content Marketing
The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows
Demand Generation
Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows
Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster
AI for Marketing
Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster
LinkedIn Employee Advocacy: How to Turn Your Team Into a Content Distribution Network
LinkedIn Strategy
LinkedIn Employee Advocacy: How to Turn Your Team Into a Content Distribution Network
LinkedIn Organic Reach in 2026: 5 Tactics B2B Leaders Use to Win
LinkedIn Strategy
LinkedIn Organic Reach in 2026: 5 Tactics B2B Leaders Use to Win
Boost Your Clicks: Effective Subject Lines for Emails
Content Marketing
Boost Your Clicks: Effective Subject Lines for Emails
AI Content Personalization: Your World Tailored
AI for Marketing Content Marketing
AI Content Personalization: Your World Tailored
Content Marketing Strategies to Increase ROI
Content Marketing
Content Marketing Strategies to Increase ROI
The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
Content Marketing
The AI Editor-in-Chief: Why Claude Code Changes Everything About Content Quality Control
The B2B Content Measurement Framework That Actually Connects to Revenue
Content Marketing
The B2B Content Measurement Framework That Actually Connects to Revenue
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Content Marketing
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Content Marketing
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Content Marketing

Evergreen Content Strategies to Boost Site Traffic

April 13, 2025 Koka Sexton

"Evergreen content isn't just a buzzword—it's your ticket to enduring online relevance. Tap into these proven strategies that have 78% of marketers winning the long game, and watch your traffic…

AI for Marketing

How to Use AI to Supercharge Your Marketing Content (and Actually Connect)

April 3, 2025 Chief Content Marketer

Ever feel like you're shouting into the void? That's because you're missing out on AI magic in marketing. These powerful insights can amplify your message and magnetize your audience. Start…

AI for Marketing

How Can Integrated Content Marketing Supercharge Lead Generation?

February 5, 2025 Chief Content Marketer

"Most companies are just shooting in the dark when it comes to attracting customers. Illuminate your path to consistent sales with integrated content marketing strategies that have turned savvy marketers…

Content Marketing

“Craving More Clicks? Revive Old Blog Posts for SEO Wins”

February 2, 2025 Koka Sexton

"Think your old content has lost its edge? Revive it and watch your organic traffic soar by 28%. Here's how to breathe new life into past posts for maximum SEO…

Demand Generation

Boost B2B Nurture Campaigns for 10% Higher Conversion Rates

December 26, 2024 Koka Sexton

Ask AI → Think your B2B nurture campaigns are top-notch? You might be missing out on a 10% lift in conversions. Here’s how the pros tailor every touchpoint for peak…

Content Marketing

Is Your Content Being Forgotten? Maximize Your Reach With This Method

November 24, 2024 Koka Sexton

"Think your content's expiration date is just 48 hours? Think again. These repurposing strategies are your ticket to doubling engagement and staying relevant."

LinkedIn Strategy

Boost Your Personal Brand on LinkedIn with the Perfect Photo

November 10, 2024 Koka Sexton

Ever thought a profile picture could skyrocket your career? Amplify your LinkedIn presence and multiply your opportunities with a simple, yet transformative, change.

Content Marketing

Evergreen Content Strategies: Is Your Content Immortal?

November 10, 2024 Koka Sexton

"Think your content fades away with time? Not if it's evergreen. Discover how to create content that keeps pulling in traffic years down the line."

Content Marketing

How Repurposed Content Can Skyrocket Your Reach

November 9, 2024 Koka Sexton

"Think your old content has lost its edge? Think again. Transform and amplify your message with these crafty repurposing strategies that are already boosting reach by 50% for those in…

Content Marketing Demand Generation LinkedIn Strategy

“Feeling Overlooked? Storytelling Can Transform Your LinkedIn”

November 9, 2024 Koka Sexton

Ever felt invisible on LinkedIn despite your expertise? Inject life into your profile with the art of storytelling. Discover how personal tales can skyrocket your connections and opportunities.

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Chief Content Marketer

The intersection of the art and science of content

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  • Write for us
  • Fractional CCO
  • AI Content Ops
  • Demand Gen Advisory
  • LinkedIn Strategy