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Chief Content Marketer

The intersection of the art and science of content

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Latest Post

The AI Content Car Wash: Why Content Volume Will Be the Death of Your Brand Claude Fable 5 Shutdown: What Content Marketers Need to Know About Building Model-Agnostic Operations 3 Specialized AI Agents Every Content Marketing Team Needs, and the Skills to Build Them The 5 AI Agents Every Content Marketing Team Should Build The AI Governance Gap That's Costing Brands Billions
Demand Generation

How to Build a Content Engine From Customer Conversations

July 12, 2026 Chief Content Marketer
Demand Generation

The Data Hygiene Playbook: Clean Your Database Before You Write Another Word

July 2, 2026
Demand Generation

Paid Acquisition Costs Are Devouring Your Content Budget — Here’s How to Reclaim It

June 30, 2026 Koka Sexton
Demand Generation

Your Content Budget Isn’t Too Small — It’s Just Allocated to the Wrong Things

June 20, 2026 Chief Content Marketer
Demand Generation

B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them

June 20, 2026 Koka Sexton
  • Latest
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How to Build a Content Engine From Customer Conversations
Demand Generation
How to Build a Content Engine From Customer Conversations
The AI Content Car Wash: Why Content Volume Will Be the Death of Your Brand
AI for Marketing
The AI Content Car Wash: Why Content Volume Will Be the Death of Your Brand
How to Scale Content Quality Without Scaling Your Headcount
Content Marketing
How to Scale Content Quality Without Scaling Your Headcount
CEO LinkedIn Strategy: A Content Marketers Playbook
LinkedIn Strategy
CEO LinkedIn Strategy: A Content Marketers Playbook
How to Build a Content Engine From Customer Conversations
Demand Generation
How to Build a Content Engine From Customer Conversations
The AI Governance Gap That's Costing Brands Billions
AI for Marketing
The AI Governance Gap That's Costing Brands Billions
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
Content Marketing
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
The Data Hygiene Playbook: Clean Your Database Before You Write Another Word
Demand Generation
The Data Hygiene Playbook: Clean Your Database Before You Write Another Word
How to Scale Content Quality Without Scaling Your Headcount
Content Marketing
How to Scale Content Quality Without Scaling Your Headcount
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
Content Marketing
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
The Pendulum Is Swinging Back: Why Human-Authored Content Will Be the Premium of 2027
Content Marketing
The Pendulum Is Swinging Back: Why Human-Authored Content Will Be the Premium of 2027
The Content ROI Playbook: How to Measure What Actually Matters in 2026
Content Marketing
The Content ROI Playbook: How to Measure What Actually Matters in 2026
AI for Marketing

Claude Code for Content Operations: How to Build an AI-Powered Content Engine That Ships 5x Faster

June 9, 2026 Koka Sexton

CM Chief Content Marketer June 9, 2026 · 9 min read · AI for Marketing TL;DR Content teams spend 60-70% of their time on repetitive operational work—reformatting posts, updating SEO…

LinkedIn Strategy

Turn Your Employees Into Your Best Content Channel

June 3, 2026 Koka Sexton

CM Chief Content Marketer June 3, 2026 · 9 min read · LinkedIn Strategy TL;DR Your company page has 3% organic reach while your employees collectively have 10-50x the network…

AI for Marketing

The AI Adoption Gap: Why 76% of Marketers Use AI But Only 12% See Real ROI

June 3, 2026 Koka Sexton

CM Chief Content Marketer June 3, 2026 · 10 min read · AI for Marketing TL;DR 76% of B2B marketers now use AI tools in their workflow. But fewer than…

Content Marketing

The B2B Content Measurement Framework That Actually Connects to Revenue

June 3, 2026 Koka Sexton

CM Chief Content Marketer June 3, 2026 · 8 min read · Content Marketing TL;DR Most B2B content teams can’t answer the question “what revenue did our content drive last…

Demand Generation

Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them

May 30, 2026 Koka Sexton

TL;DR: The traditional demand generation funnel—awareness, consideration, decision—was built for a world where buyers learned about products from vendors. That world is gone. In 2026, B2B buyers complete 70% of…

AI for Marketing

Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great

May 30, 2026 Koka Sexton

TL;DR: The difference between mediocre AI content and great AI content isn’t the model—it’s the prompt. Most content marketers treat AI prompts like search queries, getting back exactly what they…

Content Marketing

The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People

May 30, 2026 Koka Sexton

CM Chief Content Marketer May 30, 2026 · 8 min read · Content Marketing TL;DR Most content fails not because it’s bad—but because nobody sees it. The average B2B blog…

LinkedIn Strategy

From LinkedIn Engagement to Pipeline: Writing Content That Converts

May 26, 2026 Koka Sexton

Ask AI → TL;DR Most LinkedIn content generates engagement that goes nowhere. Likes and comments feel like progress but convert to nothing unless you have a bridge from attention to…

LinkedIn Strategy

LinkedIn Content Formats That Win in 2026: Beyond the Text Post

May 26, 2026 Koka Sexton

Ask AI → TL;DR LinkedIn now supports at least six distinct content formats. Most B2B marketers use two. The ones using four or more consistently outperform their peers on reach,…

LinkedIn Strategy

Images vs Video on LinkedIn: What the Engagement Data Actually Shows

May 26, 2026 Koka Sexton

Ask AI → TL;DR Video gets more views. Images get more engagement per view. The format that “wins” depends on what you are optimizing for. Native LinkedIn video (under 90…

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Chief Content Marketer

The intersection of the art and science of content

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  • Write for us
  • Fractional CCO
  • AI Content Ops
  • Demand Gen Advisory
  • LinkedIn Strategy