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Chief Content Marketer

The intersection of the art and science of content

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Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great 10 Battle-Tested AI Prompt Templates for B2B Marketing Teams The AI-Native Marketing Organization: How to Build a Team Where Humans and Agents Collaborate How to Set Up Claude Design: A Content Marketer’s Guide to AI-Powered Visual Production Why Smart Content Marketers Are Structuring Their AI Prompts With XML Tags
Demand Generation

Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them

May 30, 2026 Chief Content Marketer
Demand Generation

The 15-Minute Intent Signal Audit: A Tactical Framework for Finding Sales-Ready Accounts

May 25, 2026 Koka Sexton
Demand Generation

The Signal-Driven GTM Model: Turning Engagement Into Revenue

May 21, 2026 Koka Sexton
Demand Generation

The Full-Funnel Demand Gen Framework: From Brand Awareness to Closed Revenue

May 18, 2026 Chief Content Marketer
AI for Marketing Demand Generation

B2B Cold Email Best Practices: How to Earn Replies in 2025

December 26, 2025 Chief Content Marketer
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Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Demand Generation
Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great
AI for Marketing
Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Content Marketing
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
From LinkedIn Engagement to Pipeline: Writing Content That Converts
LinkedIn Strategy
From LinkedIn Engagement to Pipeline: Writing Content That Converts
Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Demand Generation
Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Boost Your Clicks: Effective Subject Lines for Emails
Content Marketing
Boost Your Clicks: Effective Subject Lines for Emails
AI Content Personalization: Your World Tailored
AI for Marketing Content Marketing
AI Content Personalization: Your World Tailored
Content Marketing Strategies to Increase ROI
Content Marketing
Content Marketing Strategies to Increase ROI
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Content Marketing
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Content Marketing
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Your Marketing Team Shrunk 30%. The Pipeline Target Didn’t Move. Now What?
Content Marketing
Your Marketing Team Shrunk 30%. The Pipeline Target Didn’t Move. Now What?
Why Your Content Isn’t Driving Pipeline (And What Actually Does)
Content Marketing
Why Your Content Isn’t Driving Pipeline (And What Actually Does)
Content Marketing

Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.

May 25, 2026 Koka Sexton

Ask AI → TL;DR: Your prospects are researching you in Slack communities, private Discord servers, WhatsApp groups, and invite-only newsletters — channels your attribution stack can’t see. This guide breaks…

AI for Marketing

10 Battle-Tested AI Prompt Templates for B2B Marketing Teams

May 25, 2026 Koka Sexton

Ask AI → TL;DR: Most marketers are using AI prompts that produce generic, brand-destroying output. This tactical guide provides 10 production-ready prompt templates engineered for B2B marketing workflows — from…

AI for Marketing

The AI-Native Marketing Organization: How to Build a Team Where Humans and Agents Collaborate

May 25, 2026 Koka Sexton

Ask AI → TL;DR: The most successful marketing organizations in 2026 aren’t just using AI tools; they’re restructuring around human-agent collaboration. This pillar guide maps the AI-native marketing org —…

Content Marketing

Your Marketing Team Shrunk 30%. The Pipeline Target Didn’t Move. Now What?

May 25, 2026 Koka Sexton

Ask AI → TL;DR Marketing teams are down 20-30% headcount while pipeline targets stay flat or increase. The math does not work the old way. AI is not replacing your…

LinkedIn Strategy

Thought Leadership That Sells: A System for Founder-Led Growth

May 21, 2026 Koka Sexton

Ask AI → TL;DR Posting on LinkedIn isn’t a strategy. It’s a tactic within a strategy most founders never build. Real founder-led growth means turning visibility into trust, trust into…

Demand Generation

The Signal-Driven GTM Model: Turning Engagement Into Revenue

May 21, 2026 Koka Sexton

Ask AI → TL;DR Likes and comments aren’t vanity metrics if you know what to do with them. The problem isn’t that engagement data is useless — it’s that most…

Content Marketing

Why Your Content Isn’t Driving Pipeline (And What Actually Does)

May 21, 2026 Koka Sexton

Ask AI → TL;DR Most B2B content looks good and does nothing. The gap isn’t effort — it’s alignment. 67% of B2B buyers say most content is indistinguishable and unmemorable.…

Content Marketing

The Zero-Click Content Strategy: How to Win When AI Answers the Question for You

May 21, 2026 Koka Sexton

Ask AI → TL;DR AI search engines like ChatGPT, Perplexity, and Google AI Mode now answer questions directly, without sending anyone to your website. The traffic you built your content…

AI for Marketing

Why Smart Content Marketers Are Structuring Their AI Prompts With XML Tags

May 20, 2026 Koka Sexton

Ask AI → There’s a quiet movement happening in prompt engineering that most content marketers haven’t caught onto yet. It’s not about writing longer prompts or using the latest model.…

AI for Marketing

How to Set Up Claude Design: A Content Marketer’s Guide to AI-Powered Visual Production

May 20, 2026 Koka Sexton

Ask AI → Anthropic just dropped something that changes how marketing teams should think about visual content production. It’s called Claude Design, and if you’ve ever waited two weeks for…

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