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Chief Content Marketer

The intersection of the art and science of content

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How to Build a Content Brief That AI Won’t Turn Into Generic Slop The AI Content Car Wash: Why Content Volume Will Be the Death of Your Brand Claude Fable 5 Shutdown: What Content Marketers Need to Know About Building Model-Agnostic Operations 3 Specialized AI Agents Every Content Marketing Team Needs, and the Skills to Build Them The 5 AI Agents Every Content Marketing Team Should Build
Demand Generation

The CFO-Proof Content Budget: Why “More With Less” Is a Lie and What Actually Works

August 1, 2026 Chief Content Marketer
Demand Generation

Dark Social Is Eating Your Demand Gen Budget (And You Cannot Stop It)

July 31, 2026 Chief Content Marketer
Demand Generation

How to Build a Content Engine From Customer Conversations

July 12, 2026 Chief Content Marketer
Demand Generation

The Data Hygiene Playbook: Clean Your Database Before You Write Another Word

July 2, 2026
Demand Generation

Paid Acquisition Costs Are Devouring Your Content Budget — Here’s How to Reclaim It

June 30, 2026 Koka Sexton
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How to Build a Team AI Playbook From Scratch (Before Your Content Falls Behind)
Content Marketing
How to Build a Team AI Playbook From Scratch (Before Your Content Falls Behind)
The CFO-Proof Content Budget: Why “More With Less” Is a Lie and What Actually Works
Demand Generation
The CFO-Proof Content Budget: Why “More With Less” Is a Lie and What Actually Works
The Content Attribution Lie: Why Your Dashboard Is Wrong
Content Marketing
The Content Attribution Lie: Why Your Dashboard Is Wrong
Dark Social Is Eating Your Demand Gen Budget (And You Cannot Stop It)
Demand Generation
Dark Social Is Eating Your Demand Gen Budget (And You Cannot Stop It)
The 2026 Content Marketing Playbook: Building Systems That Scale
Content Marketing
The 2026 Content Marketing Playbook: Building Systems That Scale
Content Alchemy – Transform Your Lead Generation into Solid Gold
AI for Marketing Demand Generation
Content Alchemy – Transform Your Lead Generation into Solid Gold
Crafting AI Content With a Human Touch
AI for Marketing Demand Generation
Crafting AI Content With a Human Touch
The Surprising Edge AI Gives to Marketing and Content Creation
AI for Marketing Demand Generation
The Surprising Edge AI Gives to Marketing and Content Creation
How to Build a Team AI Playbook From Scratch (Before Your Content Falls Behind)
Content Marketing
How to Build a Team AI Playbook From Scratch (Before Your Content Falls Behind)
The Content Attribution Lie: Why Your Dashboard Is Wrong
Content Marketing
The Content Attribution Lie: Why Your Dashboard Is Wrong
How to Scale Content Quality Without Scaling Your Headcount
Content Marketing
How to Scale Content Quality Without Scaling Your Headcount
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
Content Marketing
Your Content Org Chart Is Broken: The Roles You Actually Need in 2026
AI for Marketing

3 Specialized AI Agents Every Content Marketing Team Needs, and the Skills to Build Them

July 5, 2026 Koka Sexton

CM Chief Content Marketer July 5, 2026 · 12 min read · AI for Marketing TL;DR AI won’t replace content marketers. It will replace content marketers who don’t deploy specialized…

AI for Marketing

The 5 AI Agents Every Content Marketing Team Should Build

July 5, 2026

CM Chief Content Marketer July 4, 2026 · 6 min read · AI for Marketing TL;DR Most content teams are using AI wrong. They’re bolting ChatGPT onto existing workflows and…

Demand Generation

The Data Hygiene Playbook: Clean Your Database Before You Write Another Word

July 2, 2026

CM Chief Content Marketer July 1, 2026 – 6 min read – Demand Generation TL;DR Your content strategy is built on a foundation that decays 2% every month. Personalization fails.…

Content Marketing

Your Content Org Chart Is Broken: The Roles You Actually Need in 2026

July 2, 2026

CM Chief Content Marketer July 1, 2026 – 6 min read – Content Marketing TL;DR The content org chart has not been updated for the AI era. Most teams still…

AI for Marketing

The AI Governance Gap That's Costing Brands Billions

July 2, 2026

CM Chief Content Marketer July 1, 2026 · 6 min read · AI for Marketing TL;DR Most marketing teams are running AI content engines without governance frameworks. The cost is…

Content Marketing

The Pendulum Is Swinging Back: Why Human-Authored Content Will Be the Premium of 2027

June 30, 2026 Koka Sexton

CM Chief Content Marketer June 30, 2026 · 7 min read · Content Marketing TL;DR We’ve spent two years racing to produce more AI-generated content, faster and cheaper than ever.…

Demand Generation

Paid Acquisition Costs Are Devouring Your Content Budget — Here’s How to Reclaim It

June 30, 2026 Koka Sexton

CM Chief Content Marketer June 30, 2026 · 7 min read · Demand Generation TL;DR B2B paid search CPCs have risen 19% year over year, per WordStream’s Google Ads benchmarks.…

AI for Marketing

Complementary Claude Code Skills for Strategic Content Operations

June 28, 2026

Three Claude Code skills that transform content strategy from intuition-driven to data-driven: Content Performance Forecaster, Competitive Content Gap Analyzer, and Automated Content Refresh Scheduler.

AI for Marketing

Claude Fable 5: What the Shutdown Means for Content Marketing

June 28, 2026 Chief Content Marketer

CM Chief Content Marketer June 28, 2026 · 7 min read · AI for Marketing TL;DR Claude Fable 5 is the most capable model Anthropic has ever released—advanced on nearly…

AI for Marketing

Claude Code Skills and the Rise of Composable Intelligence in Marketing

June 28, 2026 Chief Content Marketer

CM Chief Content Marketer June 28, 2026 · 7 min read · AI for Marketing TL;DR Claude Code skills aren’t a feature update. They represent a fundamental restructuring of how…

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Chief Content Marketer

The intersection of the art and science of content

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  • Write for us
  • Fractional CCO
  • AI Content Ops
  • Demand Gen Advisory
  • LinkedIn Strategy