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Chief Content Marketer

The intersection of the art and science of content

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Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great 10 Battle-Tested AI Prompt Templates for B2B Marketing Teams The AI-Native Marketing Organization: How to Build a Team Where Humans and Agents Collaborate How to Set Up Claude Design: A Content Marketer’s Guide to AI-Powered Visual Production Why Smart Content Marketers Are Structuring Their AI Prompts With XML Tags
Demand Generation

Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them

May 30, 2026 Chief Content Marketer
Demand Generation

The 15-Minute Intent Signal Audit: A Tactical Framework for Finding Sales-Ready Accounts

May 25, 2026 Koka Sexton
Demand Generation

The Signal-Driven GTM Model: Turning Engagement Into Revenue

May 21, 2026 Koka Sexton
Demand Generation

The Full-Funnel Demand Gen Framework: From Brand Awareness to Closed Revenue

May 18, 2026 Chief Content Marketer
AI for Marketing Demand Generation

B2B Cold Email Best Practices: How to Earn Replies in 2025

December 26, 2025 Chief Content Marketer
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Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Demand Generation
Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great
AI for Marketing
Prompt Engineering for Content Marketers: 5 Frameworks That Transform AI From Generic to Great
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Content Marketing
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
From LinkedIn Engagement to Pipeline: Writing Content That Converts
LinkedIn Strategy
From LinkedIn Engagement to Pipeline: Writing Content That Converts
Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Demand Generation
Demand Generation in the AI Era: Why Traditional Funnels Are Breaking and What Replaces Them
Boost Your Clicks: Effective Subject Lines for Emails
Content Marketing
Boost Your Clicks: Effective Subject Lines for Emails
AI Content Personalization: Your World Tailored
AI for Marketing Content Marketing
AI Content Personalization: Your World Tailored
Content Marketing Strategies to Increase ROI
Content Marketing
Content Marketing Strategies to Increase ROI
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Content Marketing
The Content Distribution Playbook: How to Get Your Best Content Seen by the Right People
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Content Marketing
Dark Social Is Eating Your Attribution. Here’s How B2B Marketers Can Track What Matters.
Your Marketing Team Shrunk 30%. The Pipeline Target Didn’t Move. Now What?
Content Marketing
Your Marketing Team Shrunk 30%. The Pipeline Target Didn’t Move. Now What?
Why Your Content Isn’t Driving Pipeline (And What Actually Does)
Content Marketing
Why Your Content Isn’t Driving Pipeline (And What Actually Does)
Content Marketing

The 2026 Content Marketing Playbook: Building Systems That Scale

May 18, 2026 Koka Sexton

Ask AI → For the last decade, the B2B content playbook was simple: publish more content, rank for more keywords, generate more leads. Volume was the metric. Word count was…

AI for Marketing

AI Agents Are Running Marketing Operations in 2026: What Actually Works

May 18, 2026 Koka Sexton

Ask AI → The conversation about AI in marketing has evolved rapidly. In 2024, the question was “will AI replace marketers?” In 2025, it shifted to “how do we use…

Content Marketing

Content Repurposing at Scale: A Complete Step-by-Step Guide

May 18, 2026 Chief Content Marketer

Ask AI → Most B2B content teams operate on a broken economic model. They spend 6-8 hours producing a single blog post, publish it, share it on LinkedIn exactly once,…

LinkedIn Strategy

LinkedIn Organic Reach in 2026: 5 Tactics B2B Leaders Use to Win

May 18, 2026 Chief Content Marketer

Ask AI → While competitors pour budget into LinkedIn paid ads with steadily declining returns, a small group of B2B leaders are quietly dominating organic reach on the platform. They…

Demand Generation

The Full-Funnel Demand Gen Framework: From Brand Awareness to Closed Revenue

May 18, 2026 Chief Content Marketer

Ask AI → The gap between a marketing-qualified lead and closed revenue is where most demand generation strategies quietly fail. Companies obsessively optimize the top of their funnel: impressions, clicks,…

AI for Marketing Demand Generation

B2B Cold Email Best Practices: How to Earn Replies in 2025

December 26, 2025 Chief Content Marketer

Ask AI → How Do You Earn Replies With B2B Cold Email Best Practices? TLDR: B2B cold email still works when it is relevant, respectful, and results-focused. Lead with real…

AI for Marketing

LinkedIn Funnel: Turn Noise into Predictable Pipeline Growth

December 17, 2025 Chief Content Marketer

Ask AI → Is your LinkedIn “activity” a funnel—or just noise? Most teams post on LinkedIn without a plan—some wins, some misses, and no predictable way to turn attention into…

AI for Marketing Content Marketing Demand Generation LinkedIn Strategy

AI B2B Marketing Weekly – Issue #5: Major LLM Updates, B2B Adoption Milestones, Adobe’s B2B Agents, and Agency Transformation

October 12, 2025 Chief Content Marketer

Ask AI → AI-driven disruption is accelerating in B2B marketing as advanced LLMs and agent technologies streamline workflows, boost conversions, and transform digital strategies.​ TL;DR → Major LLM advances reshape…

Uncategorized

OpenAI agent brains – Google’s virtual try-on – Spotify’s AI DJ – B2B AI surges

July 27, 2025 Chief Content Marketer

Ask AI → Marketing AI News AI agents don’t just listen—they act. Marketers face a July where user experience, AI content, and creative automation collide in bold new ways. →…

AI for Marketing Content Marketing Demand Generation

Impact of AI on Email Marketing Campaigns

June 24, 2025 Chief Content Marketer

Impact of AI on Email Marketing Campaigns

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