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Chief Content Marketer

The intersection of the art and science of content

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Latest Post

The Great AI Homogenization: Why Every B2B Brand Is Starting to Sound the Same (And How to Break Free) AI Won’t Write Your Content Strategy — But It Will Expose Every Weakness In It How RAG Structures Turn Your Content Library Into a Competitive Moat Local LLMs for Content Marketing: Running AI on Your Own Infrastructure Changes Everything The Agentic Content Era: Why AI Agents Will Replace Your CMS as the Content Operating System
Demand Generation

Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See

June 19, 2026 Chief Content Marketer
Demand Generation

B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them

June 18, 2026
Demand Generation

The Buying Committee Content Playbook: How to Engineer Content That Accelerates Consensus

June 18, 2026
Demand Generation

The 5 Demand Gen Metrics Your CEO Actually Cares About (And How to Build the Dashboard)

June 13, 2026 Koka Sexton
Demand Generation

Claude Code for Demand Gen: Automating Lead Research, CRM Enrichment, and Outbound Workflows

June 9, 2026 Koka Sexton
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Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
Demand Generation
Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
The Great AI Homogenization: Why Every B2B Brand Is Starting to Sound the Same (And How to Break Free)
AI for Marketing
The Great AI Homogenization: Why Every B2B Brand Is Starting to Sound the Same (And How to Break Free)
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
Content Marketing
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
Demand Generation
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
Demand Generation
Dark Social Is Eating Your Pipeline: How to Track and Convert the 84% of Shares You Cannot See
The Buying Committee Content Playbook: How to Engineer Content That Accelerates Consensus
Demand Generation
The Buying Committee Content Playbook: How to Engineer Content That Accelerates Consensus
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
Content Marketing
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
Demand Generation
B2B Pipeline Doesn’t Start With MQLs Anymore — Here’s What Replaced Them
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
Content Marketing
The Content ROI Framework That Actually Works: From Vanity Metrics to Pipeline Proof
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
Content Marketing
The 5-Point Content Audit That Finds Your Highest-ROI Opportunities in a Weekend
AI Content Platforms Are the New Marketing Operating System
Content Marketing
AI Content Platforms Are the New Marketing Operating System
The Content Audit Playbook: How to Find and Fix B2B Content That’s Costing You Pipeline
Content Marketing
The Content Audit Playbook: How to Find and Fix B2B Content That’s Costing You Pipeline
Content Marketing

The 2026 Content Marketing Playbook: Building Systems That Scale

May 18, 2026 Koka Sexton

Ask AI → For the last decade, the B2B content playbook was simple: publish more content, rank for more keywords, generate more leads. Volume was the metric. Word count was…

AI for Marketing

AI Agents Are Running Marketing Operations in 2026: What Actually Works

May 18, 2026 Koka Sexton

Ask AI → The conversation about AI in marketing has evolved rapidly. In 2024, the question was “will AI replace marketers?” In 2025, it shifted to “how do we use…

Content Marketing

Content Repurposing at Scale: A Complete Step-by-Step Guide

May 18, 2026 Chief Content Marketer

Ask AI → Most B2B content teams operate on a broken economic model. They spend 6-8 hours producing a single blog post, publish it, share it on LinkedIn exactly once,…

LinkedIn Strategy

LinkedIn Organic Reach in 2026: 5 Tactics B2B Leaders Use to Win

May 18, 2026 Chief Content Marketer

Ask AI → While competitors pour budget into LinkedIn paid ads with steadily declining returns, a small group of B2B leaders are quietly dominating organic reach on the platform. They…

Demand Generation

The Full-Funnel Demand Gen Framework: From Brand Awareness to Closed Revenue

May 18, 2026 Chief Content Marketer

Ask AI → The gap between a marketing-qualified lead and closed revenue is where most demand generation strategies quietly fail. Companies obsessively optimize the top of their funnel: impressions, clicks,…

AI for Marketing Demand Generation

B2B Cold Email Best Practices: How to Earn Replies in 2025

December 26, 2025 Chief Content Marketer

Ask AI → How Do You Earn Replies With B2B Cold Email Best Practices? TLDR: B2B cold email still works when it is relevant, respectful, and results-focused. Lead with real…

AI for Marketing

LinkedIn Funnel: Turn Noise into Predictable Pipeline Growth

December 17, 2025 Chief Content Marketer

Ask AI → Is your LinkedIn “activity” a funnel—or just noise? Most teams post on LinkedIn without a plan—some wins, some misses, and no predictable way to turn attention into…

AI for Marketing Content Marketing Demand Generation LinkedIn Strategy

AI B2B Marketing Weekly – Issue #5: Major LLM Updates, B2B Adoption Milestones, Adobe’s B2B Agents, and Agency Transformation

October 12, 2025 Chief Content Marketer

Ask AI → AI-driven disruption is accelerating in B2B marketing as advanced LLMs and agent technologies streamline workflows, boost conversions, and transform digital strategies.​ TL;DR → Major LLM advances reshape…

AI for Marketing

OpenAI agent brains – Google’s virtual try-on – Spotify’s AI DJ – B2B AI surges

July 27, 2025 Chief Content Marketer

Ask AI → Marketing AI News AI agents don’t just listen—they act. Marketers face a July where user experience, AI content, and creative automation collide in bold new ways. →…

AI for Marketing Content Marketing Demand Generation

Impact of AI on Email Marketing Campaigns

June 24, 2025 Chief Content Marketer

Impact of AI on Email Marketing Campaigns

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Chief Content Marketer

The intersection of the art and science of content

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  • Write for us
  • Fractional CCO
  • AI Content Ops
  • Demand Gen Advisory
  • LinkedIn Strategy